FOR IMMEDIATE RELEASE
STREETS OF ST. CHARLES WELCOMES ITS NEWEST \”FIRST\” TO THE
ST. LOUIS AREA AS TRU HOTEL BEGINS CONSTRUCTION
(Peoria, IL, March 1, 2017) – Since opening in 2012, Streets of St. Charles has gained a reputation for bringing a series of tenants who are new to the area, opening their first St. Louis location at this quickly growing property. Streets of St. Charles owner and developer, Cullinan Properties, Ltd., is pleased to announce that Tru by Hilton Hotel is the latest tenant to follow this trend of businesses that choose Streets of St. Charles as the home for their introduction to the St. Louis market.
Tru by Hilton Hotel is a newly launched Hilton brand unveiled in 2016. Nearly 200 Tru by Hilton locations are currently in the works. Construction at Streets of St. Charles is now underway, with an official groundbreaking ceremony scheduled for March 23, 2017. The hotel, owned by St. Charles Hotel Associates and managed by Kinseth Hospitality Companies, will be located at the south end of the property, and will feature 87 guest rooms in a five-story building. Tru by Hilton will cater to a Millennial and cross-generational audience, with modern, efficiently designed guest rooms, and cross-functional public spaces with areas for working, socializing and dining.
“Since its inception, Streets of St. Charles has been envisioned and developed around the idea of creating a community, where there is something for everyone and all would feel welcome to gather and share experiences,” said Kathleen Brill, Vice President and Director of Leasing for Cullinan Properties. “The addition of Tru by Hilton furthers that vision, offering a new and unique space for visitors to feel right at home. It serves as a perfect complement to the Streets of St. Charles.”
“We are very excited to be bringing the St. Louis area’s first Tru by Hilton Hotel to Streets of St. Charles,” said Bruce Kinseth, Executive Vice President of Kinseth Hospitality. “In fact, St. Charles will be among the first cities to offer a Tru by Hilton, a hotel brand featuring a completely new concept with its millennial-focused design style. Guests will have a travel experience rather than just a place to sleep.”
The Tru by Hilton announcement was followed by news that First Watch The Daytime Café, specializing in breakfast, lunch and brunch, will join Streets of St. Charles. The new First Watch will occupy 3,339 square feet of space on the north end of the property, and will be located next to Pieology. Construction of the space, which includes an expansion of the existing building, began in January. First Watch is currently scheduled to open this summer.
“During the past 17 years, we’ve really enjoyed being part of the St. Louis area and watching the surrounding communities thrive,” said Chris Tomasso, president of First Watch. “St. Charles is a growing, vibrant city that we’ve had our sights set on for quite some time, and we’re thrilled to finally announce our plans to bring our fresh breakfast, brunch and lunch to this community in 2017.”
Other recent tenants to announce new locations at Streets of St. Charles include Mission Taco Joint, currently under construction and expected to open in Spring, 2017, and RCSBank, which will occupy over 3,100 square feet of space on Beale Street this spring.
“The delivery of financial services is rapidly moving to a digital distribution channel supported by bricks and mortar,” said Chuck Leuck, President/CEO of RCSBank. “We were seeking a destination point that created a client experience—work life balance. The Streets of St. Charles was the ideal location to roll-out our business concept.”
About Tru Hotel by Hilton
Tru by Hilton is a revolutionary midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. Disrupting the midscale hotel space, Tru by Hilton will offer modern and efficient guest rooms and social connectivity with reimagined public spaces, including an open lobby comprised of four zones where guests can work, play, lounge and eat. Designed to appeal cross-generationally, guests will enjoy complimentary amenities including breakfast, coffee and tea; optional mobile check-in and Digital Key; a multifunctional fitness center; and high-speed Wi-Fi. Beverages, fun snacks and light meal options will be available for purchase at a 24/7 retail market. Tru by Hilton is the newest addition to Hilton Worldwide\’s portfolio of market-leading brands. Learn more at trubyhilton.com.
About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named the 2016 top Family Dining restaurant by Consumer Reports, a 2015 Top Consumer Pick by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 295 restaurants in 26 states, including more than 195 First Watch restaurants, 97 The Egg & I restaurants, one The Good Egg restaurant in Phoenix and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.
RCSBank is a community bank that provides financial services to family owned businesses, owner families, and professionals. RCSBank’s market covers the business diverse Mark Twain Region between St. Charles, MO and Hannibal, MO.
About the Streets of St. Charles
The Streets of St. Charles is a distinctive 27-acre mixed-use community with retail, dining, entertainment, hospitality, residential and office components. With a town-center design that creates a neighborhood atmosphere, the Streets of St. Charles is unique in the market and includes all the latest amenities for sophisticated living, casual and elegant dining, retail, modern offices, and entertainment. For more information on Streets of St. Charles, visit streetsofstcharles.com.
About Cullinan Properties. Ltd
Cullinan Properties, Ltd., with offices in Chicago, IL, Peoria, IL and St. Louis, MO, is a multi-disciplined real estate firm that develops, manages and owns mixed-use, retail, residential, office and medical properties throughout the United States. For additional information on Cullinan Properties, Ltd., visit cullinanproperties.com.